Venturi, Scott-Brown and Walt

A sample from the excellent article in Metropolis Magazine by Robert Venturi, discussing Disney’s Pop Century resort. The full article is here.

But let us remember that throughout the history of architecture and urbanism, iconography has always dominated the scene, instructing and persuading us with its religious and civic content in ways no different from today?s vigorous (and despised) commercial iconography. Let us acknowledge the validity of those signs as a flourishing element within that vital, generic American scene, as well as within the great tradition of architecture and urbanism! Let us today transfer the murals from the inside to the outside of the buildings! Let us not be limited by the intimidations of taste and a Modernist revival that promotes decadent/dramatique abstract expressionism and industrial rocaille for the postindustrial age. Let us be stimulated by the vigor of iconography appropriate for our information/electronic age!

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