Found in an old box and posted here for posterity (with additional hyperlinks) before I consign it to the waste basket. The date is the 7th November 1988…
Thank you for your letter regarding the Weetabix Club.
Since we started the Club in 1983, it has grown so quickly that it is now very, very hard to keep a record of our members and where thery live.
In view of this, we are sorry but we have to tell you that the Weetabix Club no longer exists.
You will still see the Weetabix characters on current Weetabix packs, television and in the children’s comics.
Watch out for them as they continue fighting and beating the titchy breakfasts.
A.D.Lee – Sales Promotion and Development Manager