I’ve just browsed the site a little more and discovered this in the company info section:

Whilst ironing clothes on carpeted bedroom floor, Kelly Atkins founder of Carpet-Burns, unintentionally ironed and melted the carpet pile which left a hard plastic surface.

Seeing potential in how this material could be processed she embarked upon a three-year research and development project in to the recycling of waste carpet. Kelly now has a European patented pending on the carpet recycling process which converts faulty or end of line carpet stock into a hard mouldable plastic.

Carpet-Burns innovative carpet recycling techniques result in a professional and sleek appearance of a highly functional product range.

I was clearly 24(ish) years ahead of my time.